Category Archives: Market

From Bull to Badge: Unveiling Lamborghini’s Iconic Logo Transformations

Lamborghini, the luxury vehicle manufacturer, has changed its emblem to reflect its new marketing objective of “Driving Humans Beyond.” This logo modification took place after twenty years. The former logo was intricately designed with a 3D look. The emphasis has shifted to decarbonization and sustainability – ‘Lamborghini Centro Stile’. As a result, the company aims to position itself uniquely in the niche luxury car market.

Lamborghini is an Italian luxury sports car and SUV manufacturer headquartered in Sant ‘Agata Bolognese. Lamborghini Trattori, founded in 1948 by Ferruccio Lamborghini, is headquartered in Pieve di Cento, Italy, and continues manufacturing tractors. Lamborghini Trattori has existed as a separate entity from the vehicle manufacturer since 1973. Audi, a unit of the Volkswagen Group, owns the firm.

Ferruccio Lamborghini (1916–1993), an Italian manufacturing magnate, founded Automobile Ferruccio Lamborghini S.p.A. (Company with Shares) in 1963 to compete with Ferrari. The company was well-known for using a rear mid-engine, rear-wheel drive configuration. Lamborghini currently manufactures the V10-powered Huracan, the Urus SUV powered by a twin-turbo V8 engine, and the Revuelto, a V12/electric hybrid available in 2024. Furthermore, the firm manufactures V12 engines for offshore powerboat racing.

Lamborghini Emblem – “Original

Bullfighting plays a significant part in Lamborghini’s identity. In 1962, Ferruccio Lamborghini visited Don Eduardo Miura’s Seville ranch, a well-known breeder of Spanish fighting bulls. Lamborghini was so captivated by the majestic Miura animals that he chose a raging bull to represent the automotive company he was about to start.

Lamborghini Emblem – “New”

Because of the new branding initiatives, the corporation focuses more on producing cars in a way that reduces carbon emissions. The new emblem reflects the company’s new approach to car manufacturing, and hence it is more than just a redesigned badge. The company also revamped the logo design as part of its brand transformation process, saying that the new logo matches the brand’s value of being ‘brave, surprising, and real.’ The redesigned logo has a larger Lamborghini font than the previous one, as well as simple but eye-catching colors. Black and white remain the core colors, signifying the brand’s identity, but yellow and gold bring vibrancy and flair. Aside from the emblem, Lamborghini has launched an official font inspired by the distinctive designs of its vehicles, expressing the company’s style and ideals. Revuelto is the brand’s trademark, which combines classic and modern designs and features.

The redesigned logo has a larger Lamborghini font than the previous one, as well as simple but eye-catching colors. Black and white remain the core colors, signifying the brand’s identity, but yellow and gold bring vibrancy and flair. Aside from the emblem, Lamborghini has launched an official font inspired by the distinctive designs of its vehicles, expressing the company’s style and ideals. Revuelto is the brand’s trademark, which combines classic and modern designs and features.

Indian Auto Industry: What to Consider Before Buying Hybrid Cars In The Future

The Indian auto industry is rapidly changing, and one of the major shifts in recent years has been the growing interest in hybrid cars. As consumers become more aware of their carbon footprint and the environmental impact of their actions, they are turning to hybrid cars as a way to reduce their emissions and promote sustainability. Hybrid vehicles are growing more popular in India as people seek more fuel-efficient and environmentally friendly ways of transportation.

If you are considering buying a hybrid car in India, there are several factors to consider. In this blog post, we will discuss what to consider when buying hybrid cars in the future.


  1. Fuel Efficiency
    Hybrid cars combine a gasoline engine with an electric motor, resulting in improved fuel efficiency and reduced emissions. When comparing different models, consider the fuel efficiency and how it will impact your overall cost of ownership. Look for vehicles with high milage ratings and consider how often you’ll be driving in electric-only mode.
  1. Battery Life

    Battery Life is another important consideration when buying a hybrid car. The battery in a hybrid car is a critical component that powers the electric motor. It is important to consider the battery life when buying a hybrid car. The battery life can vary depending on the make and model of the car, and it is important to consider how often the battery will need to be replaced and the cost of replacement. Make sure to choose a vehicle with a reliable and long-lasting battery.

  1. Cost

    One of the most important factors to consider when buying a hybrid car is the cost. Hybrid cars are generally more expensive than their conventional counterparts, and this cost can vary depending on the make and model of the car. While the initial cost may be higher, hybrid cars are more fuel-efficient and can save you money in the long run. When considering cost, it is important to weigh the upfront investment with the potential long-term savings. Look for hybrid vehicles with a good balance of affordability and performance.

  1. Maintenance Costs
    Hybrid vehicles have unique components, such as the battery and electric motor, that require specialized maintenance. Research the maintenance costs for different models to see which ones offer the best value over time.
  2. Brand Reputation
    Consider choosing a hybrid vehicle from a well-respected brand with a good track record for reliability and customer satisfaction. Research customer reviews and ratings to get a better sense of how different models perform in real-world conditions.
  1. Warranty
    Look for hybrid vehicles with comprehensive warranties that cover the battery, electric motor, and other hybrid-specific components. This will help protect you from costly repairs in the event of a problem.
  2. Resale Value
    When buying a hybrid car, it is important to consider the resale value. Hybrid cars may have a higher resale value compared to conventional cars due to their fuel efficiency and reduced emissions. When making a purchase, consider the resale value and how it may impact your overall cost of ownership.


In conclusion, buying a hybrid car in India requires careful consideration of several factors, including cost, fuel efficiency, charging infrastructure, battery life, and resale value. As the Indian auto industry continues to evolve, hybrid cars are becoming an increasingly attractive option for consumers who want to reduce their environmental impact while still enjoying the benefits of owning a car. By considering these factors, you can make an informed decision when shopping for a hybrid vehicle in 2023 in India and choose the hybrid car that best meets your needs. With the right vehicle, you can enjoy improved fuel efficiency, reduced emissions, and a more sustainable future.


Luxury Supercars worth ₹11.8 Billion of VW Group burnt and drowned in the Ocean of Atlanta

Yes, you heard that right! On February 16, a cargo ship named “Felicity Ace” carrying high-end cars sank in the mid-Atlantic. This incident occurred 13 days after a fire onboard the ship. Felicity Ace, a 60,000-ton cargo ship carrying a big shipment of around 4000 both luxury and electric cars from Germany, caught fire near Portugal’s Azores Islands, while it was on its way to U.S. retailers in Rhode Island.

Thankfully all 22 crew members of the ship were quickly helicoptered to safety. Though the actual reason for the ship’s fire remains unknown. According to the reports, the fire was caused by a lithium-ion battery in one of the ship’s automobiles. The ship sank around 253 miles off the shore of the Azores, a mid-Atlantic archipelago that is an autonomous territory of Portugal, according to MOL Ship Management Singapore. Pictures of several small ships trying to control the fire have emerged throughout the internet. All attempts of saving the shipment failed as the ship lost balance and drowned in the ocean.

The ship was carrying elite sports cars and supercars like Lamborghini Huracan, Lamborghini Urus, Bentley Bentayga, Bentley Continental GT, Porsche 911, Porsche Cayenne and even the all-electric Audi e-Tron GT and Porsche Taycan. The estimated worth of the total cars is around $155 Million, equivalent to ₹11.8 Billion belonging to brands like Audi, Bentley, Porsche and others from The Volkswagen group. The loss could have been severe but the shipment was insured. The spokesperson said that the company will try to make the deliveries as early as possible keeping the current situation in hand.

A ship carrying over $400 million in vehicles is still sunk somewhere off the coast of Portugal while a fire rages. When many people merely dream of owning a luxury car, thousands of cars are currently drowned in the ocean’s depths!

REVIEW: Audi e-tron GT

Electric mobility is becoming dynamic and fascinating, as the Audi e-tron GT proves. The four-door coupé, which will be introduced in the market as an RS model at the same time, reinterprets the classic idea of the gran turismo: Its design is highly emotional, the technology revolutionary. 

The 800-volt lithium-ion battery integrated into the flat underbody, offers extremely high performance – both when charging and when driving. In combination with the recuperation system, it provides a range of up to 500 km according to the WLTP measurement procedure. 

Battery from 5% to 80% charged in 

22.5 min 

  (270kW DC Charging) 

Charging system 

800 volt 

  Maximum charging capacity: 270 kWh 

Battery capacity (net) up to 

83.7 kWh 

Audi e-tron GT’s Performance 

Electrical output 


Torque: 630 Nm 

Acceleration (0–100 km/h) 


Range (WLTP) up to 


One feature that not all the competition can match is the option of fully utilizing the drive’s acceleration potential several times in succession. While elsewhere the drive is switched to overdrive for thermal considerations, the Audi e-tron GT concept can provide the driver with the full potential of both motors and the battery thanks to its sophisticated cooling strategy. 

Depending on the driving situation, the aerodynamics can be actively adjusted, by way of two settings for the rear wing as well as the cooling air inlets at the front. 

Audi e-tron is loaded with some exciting features and Driving assistance. The top options include ambient interior lighting, a head-up display, heated-and-cooled front seats with massage functions, and more. Front-seat passengers sit low to the ground, which promotes a sporty driving position.  

e-tron GT features a 10.1-inch touchscreen infotainment system, a 12.3-inch digital instrument cluster, connected car technology, shift-by-wire gear selector and a wide variety of driver assistance and safety systems.  

With an array of sensors, Audi pre sense front and rear monitor the surroundings of the Audi e-tron GT, giving it intuitive awareness on the road and allowing it to respond to unforeseen circumstances.  

The available Adaptive cruise assist works to give you peace-of-mind on the road. The Stop&Go function helps maintain a safe distance from the vehicle in front by stopping when needed, while corrective steering provides further safety by ensuring your vehicle stays in its lane. 

Audi e-Tron GT will be launched in India on September 22, 2021. Audi is expected to price the e-tron GT on the higher side of the luxury EV spectrum, with prices likely to start upwards of ₹ 1.6 crore . 

Land Rover Defender V8 Bond Edition unveiled

When everyone’s lined up for the upcoming James Bond movie “No Time to Die”, Land Rover has built a special Defender celebrating the model’s 25th appearance in a James Bond movie. 

The SUV will be available to just 300 buyers around the world, the Defender V8 Bond Edition’s interior features laser etching detailing that it is ‘one of 300’. 

Defender Bond Edition will be powered by a 5.0-litre supercharged petrol engine, which produces 386 kW, 625 Nm of torque and drives through an eight-speed automatic transmission. 
The Defender V8 90 accelerates from 0-100 km/h in 5.2 s with a top speed of 240 km/hour. Might not be as fast as Bond’s Aston Martin, but is quick enough to keep up with it for sure. 

Land Rover Defender V8 Bond Edition comes with some Special Features  


Defender V8 Bond Edition has Gloss Black 22-inch Luna wheels and Xenon Blue front brake calipers. 


A Defender 007 badge on the tailgate is one of several unique features marking out the Defender V8 Bond Edition. 


The 007 logo is projected onto the ground from a unique puddle lamp when you unlock the Defender V8 Bond Edition. 


Unique Defender 007 treadplates featuring the unmistakable 007 logo set the tone for an interior with a perfect blend of capability and composure. 


Climb inside your Defender and activate the Pivi Pro infotainment to reveal a 007-inspired start-up message. 

Limited to just 300, the Land Rover Defender V8 Bond Edition will be priced at $114,600. Hey, nobody said joining her majesty’s secret service would be cheap. A Range Rover Classic and Land Rover Series III are also in the film, which will be released in cinemas around the world from September 30, 2021. Don’t miss the Defender in action.

The most powerful car in AMG’s Lineup

Mercedes-AMG has unveiled the much-awaited Mercedes-AMG GT 63 S E performance coupe. The German Automakers claim this car to be the most powerful car in AMG’s Lineup. ‘E Performance’ badge means it gets the assist of an electric motor. 

 AMG is powered by a 4.0-litre-V8-Biturbo with 470 kW gains a powerful ally in the shape of the AMG GT 63 S E Performance.  

The electromotor, is exclusively developed by AMG with ultra-light and direct cooled high-performance battery, fully developed in-house, delivers power transmission directly to the rear axle. 

Lithium-ion battery was inspired by technologies that have been tried and tested under the most extreme conditions in the Formula 1 hybrid racing-car of the Mercedes-AMG Petronas F1 Team. Mercedes-AMG’s battery power is “inspired by technology from F1 and this shows that Mercedes never fail to disappoint its customer.  

The engine comes mated to a 9-speed automatic gearbox, this ensures the Mercedes-AMG GT 63 S E Performance can sprint from a standstill to 100 km/h in just 2.9 seconds, and 200 km/h is reached in less than ten seconds. And it will not stop till 316km/h. 

AMG’s latest RIDE CONTROL+ suspension with new damping system and also the adapted AMG ceramic high-performance composite brake system as standard along with the MBUX multimedia system with special hybrid displays.  

Unique touches like the graphics on the multimedia display that visualize the power flow of the entire drive system, rpm, output, torque and temperature of the electric motor, as well as the temperature of the battery.  

The rear-seat passengers receive information on the energy flow as well as the power and torque of the electric motor on their optional multimedia display. 

Mercedes-AMG is offering the GT 63 S E Performance with seven driving modes, including Electric, Comfort, Sport, Sport+, RACE, Slippery and Individual. Pricing for the AMG GT S E-Performance 4-Door Coupe isn’t out yet so, stay tuned to buzzluxorides  for more updates about this new beast which is going to rule the Electric car segment. 

Review : MG Hector Plus VS Mahindra XUV 700

MG Hector Plus Price starts at Rs. 13.96 Lakh which is Rs. 1.97 Lakh costlier than base model of Mahindra XUV700 priced at Rs. 11.99 Lakh. In technical specifications, Mahindra XUV700 (Top Model) is powered by 2198 cc engine, while MG Hector Plus (Top Model) is powered by 1956 cc engine.

Engines and power

XUV700 will offer buyers the option of a 2.0-litre turbo petrol engine producing 197bhp and 380Nm of torque and a 2.2-litre turbo diesel producing 182bhp and 420Nm (with the manual gearbox) and 450Nm (with the automatic gearbox) of torque. It takes XUV 700 under 5 seconds to go from 0 to 60KM/H.

MG Hector Plus gives 3 engine options to its customer- a BS6-compliant 1.5-litre turbo-petrol and a 2.0-litre diesel. There’s also a 48V mild-hybrid version available with the 1.5-litre turbo-petrol. The 1.5-litre turbo petrol produces 143bhp and 250Nm of torque. The 2.0-litre diesel, on the other hand, produces 168bhp and 350Nm of torque. It takes MG Hector Plus under 6 seconds to go from 0 to 60KM/H.

Mahindra XUV 700


XUV 700 truly outshines its competition. From a 10.25-inch digital driver’s display and infotainment screen to built-in Amazon Alexa, wireless Android Auto and Apple CarPlay, sixty plus connected features via AdrenoX, a large panoramic sunroof, dual-zone climate control, leatherette seats with 6-way power adjustability and memory, comfort access, 360-degree camera, 12-speaker Sony surround sound system and an electrically deployed smart door handle that sits flush with the body when the door is locked.

MG Hector Plus will be offered in four variants: Style (base-spec), Super, Smart, Sharp (top-spec). The Hector Plus now gets 18-inch dual-tone alloy wheels, a wireless phone charger, and ventilated front seats (from the 5-seater Hector). Features like the panoramic sunroof, rain-sensing wipers, powered tailgate, 8-colour ambient lighting, and 10.4-inch touchscreen infotainment system (with Android Auto and Apple CarPlay) have been retained. Internet connected features for the 10.4-inch touchscreen infotainment unit and remote controls available from Smart variant onwards.


XUV 700 offers a level 2 ADAS system, 7-airbags, driver drowsiness system, blind-spot monitor, personalized overspeed warning chimes, driver fatigue detection system and dynamic stability control program are all on offer.

Hector Plus safety features include electronic stability program (ESP), front and rear parking sensors (360 parking camera), hill hold control, ISOFIX child seat anchors, ABS with EBD and brake assist, dual front airbags, and traction control. The top-spec variant gets up to six airbags.

These two SVU’s are going to give a head-to-head competition to its competitors in the Indian market. Soon we going to see which SUV comes up on top at the end of 2021

Expected Launch Dates:

XUV 700 has made its global debut on August 14, 2021, on the eve of India’s 75th Independence Day

MG Hector Plus  was introduced in India in January 2021.

What will change in F1 2022?

With the current season leading up to an exciting tussle between Max Verstappen and Lewis Hamilton, the new F1 car for 2022 has been unveiled.  

Formula 1 has finally announced the rules and regulations for 2021’s big shakeup. The regulations were originally intended for this season before being postponed thanks to the impact of the COVID-19 pandemic. 

The 2022 car is developed by Formula 1’s in-house Motorsports team in collaboration with the FIA and has put a lot more significance on the aerodynamic property known as ‘ground effect’. It basically means that overtaking will now be easier, which means more action on the track and will make the viewers hooked up to their screen. 

F1 is introducing new aerodynamic regulations for 2022 with the aim of reducing the “dirty air” produced by the current cars, which makes passing difficult.  

According to F1 experts the current cars lose 35 percent of their downforce when they are around three car lengths behind another car, with the loss increasing to 47 percent when they are about one car length behind. The new rules promise to lessen those downforce losses to 4 percent and 18 percent. A redesigned front wing is simpler than before and has wing flaps that now stretch all the way to the nose. This is said to allow for sleeker bodywork, create less dirty air, and be less impacted by the dirty air when following another car. 

Pirelli tyers has helped Formula 1 teams, including well-known manufacturers such as Alfa Romeo, Ferrari and Maserati, win championships and races on tall, narrow tires. But the upcoming 2022 Formula 1 season will see a change, from 13in to 18in. Pirelli wheels will also get a new rubber compound which will allow better grip, less heat and less wear which will create rotational airflow and direct the air through a steeper diffuser ramp. 

Coming to the engine F1 cars will continue to use 1.6-litre V6 turbo engine rules remain largely the same, but the design of the power units will be homologated at the start of the season and be frozen up to the end of at least 2025. Current regulations see cars running on fuel containing 5.75% bio-components. F1 is still working hard to introduce fully sustainable fuel in the near-future, 2022 will see the bio-component ratio rise to 10%. That will be achieved through a move to ‘E10 fuel’ – ‘E’ standing for ethanol, while ‘10’ refers to its percentage in the mixture. 

One of the key new safety features for 2022 is that the chassis now need to absorb 48% and 15% more energy respectively in the front and rear impact tests, as well as greater forces in the static ‘squeeze’ tests required to homologate the chassis and certify their strength. The nose will be longer to improve the energy absorption, while the side impact structures will also be strengthened and cockpits will be made larger to help taller drivers.  

The teams and FIA had agreed on a cost cap of $175 million for 2021, but that has now been reduced to $145 million. The cap will further reduce to $140 million in 2022, and then to $135 million in 2023. The reduction is due to the coronavirus pandemic that has seriously shaken up the financial stability of all teams. Not only will the new cost cap reduce the parity between the teams, it will ensure the sport is more cost effective too. The staggered approach is to allow the teams to restructure their operations to the new budget caps. Some exclusions are allowed such as the carryover of parts from 2020 to 2021 as well as the salary of the workforce on leave. 

In conclusion, F1 next year is sure to get a lot more exciting, which is always great news. There are other rules and more updates to come so stay tuned. However, this week’s sprint race and main race at the Spa-Francorchamps GP is going to be no less. Make sure you tune into that. 

Luxury Car Rentals in Delhi

A luxury car rental agency is an automobiles company that rents cars to customers for a short period of time ranging from a few hours to a few weeks. It is located in various cities and provides online reservations for cars.

These serve people for self-drive, travel and tour, wedding occasions, corporate purposes, and employee transportation. These provide a self-moving industry for the customers by renting cars from one city and dropping them at another city.

The cars of these agencies consist of insurance, global positioning system (GPS) navigation systems, entertainment systems, mobile phones, portable Wi-Fi, and child safety seats.

India’s capital, Delhi, is a metropolitan city in the country’s north and has a great historical significance as an important commercial, transport, and cultural hub.

Delhi consists of various companies that provide luxury car rental services such as LUXORIDES, Luxury Car Rentals, Wedding Car Delhi, and Victoria Car Rentals.

LUXORIDES is a luxury car rental organization in Delhi NCR. It is expanding in North India, which includes places such as Lucknow, Agra, and Jaipur. It offers a wide range of brands for rental and lease. The brands which it includes are Audi, BMW, Mercedes, Jaguar, Land Rover, Bentley, Porsche, Rolls Royce in all sorts of categories such as Convertibles, Sedans, SUVs, and Limousines.

It provides quality services in Muscle Cars, Vintage Cars, Ultra Luxury Cars, and Standard Cars. Luxorides can cater to Wedding, Corporate, VIP, and Personal transport, travel, and transfer needs. With respect to the current pandemic, Luxorides is helping out the people as they feel safer in traveling via road transportation than any other transportation.

Luxury Cars in the Indian Automobile Market

India consists of one of the largest automobile markets which accounts for approximately 7.1% of the country’s GDP. The major components include; growth in purchasing power (especially in tier 2 and tier 3 cities), economic growth, rapid urbanization, and the drive to increase the car per capita ratio (less than 200 cars per 1000 population).

The luxury car witnessed stable growth over the years and gained significant traction. In today’s era, Mercedes-Benz, BMW, and Audi are dominating the Indian market. In the year 2017, the sales stood at around 40,000 and India became the 27th most attractive luxury car market in the world.

Mercedes-Benz was the first luxury car brand to enter the Indian market. It was the leading luxury car brand and enjoyed a monopoly in the local market up to 2006. This followed up by entering BMW in 2006 and Audi in 2007.

Mercedes-Benz registered the utmost sales as compared to their rival brands for the third consecutive year and sold 15,300 units in 2017. This was the highest sale ever in a year and led to a growth of 15.9% more than the preceding year.

BMW registered an entire sale of 9,800 units with a growth of 25% in 2017 as compared to 2016. Audi registered a growth of 2% with a total sale of 7,876 units in the same year.

The increase in sales was due to the introduction of more competitive pricing products, new styles, and expansion of the product portfolio.

The company’s progress was achieved with the launch of newer models including the high-performing AMG and introducing a variety of series to the model.