All posts by Manas Shrimali

Sports, Editorials, Market

From Bull to Badge: Unveiling Lamborghini’s Iconic Logo Transformations

Leave a comment

Lamborghini, the luxury vehicle manufacturer, has changed its emblem to reflect its new marketing objective of “Driving Humans Beyond.” This logo modification took place after twenty years. The former logo was intricately designed with a 3D look. The emphasis has shifted to decarbonization and sustainability – ‘Lamborghini Centro Stile’. As a result, the company aims to position itself uniquely in the niche luxury car market.

Lamborghini Revuelto – “Left Side View”
Lamborghini Huracan – “Right Side View”
Lamborghini Urus – “Right Side View”
Lamborghini Huracan – “Right Side View”

Lamborghini is an Italian luxury sports car and SUV manufacturer headquartered in Sant ‘Agata Bolognese. Lamborghini Trattori, founded in 1948 by Ferruccio Lamborghini, is headquartered in Pieve di Cento, Italy, and continues manufacturing tractors. Lamborghini Trattori has existed as a separate entity from the vehicle manufacturer since 1973. Audi, a unit of the Volkswagen Group, owns the firm.

Ferruccio Lamborghini (1916–1993), an Italian manufacturing magnate, founded Automobile Ferruccio Lamborghini S.p.A. (Company with Shares) in 1963 to compete with Ferrari. The company was well-known for using a rear mid-engine, rear-wheel drive configuration. Lamborghini currently manufactures the V10-powered Huracan, the Urus SUV powered by a twin-turbo V8 engine, and the Revuelto, a V12/electric hybrid available in 2024. Furthermore, the firm manufactures V12 engines for offshore powerboat racing.

Lamborghini Emblem – “Original“

Bullfighting plays a significant part in Lamborghini’s identity. In 1962, Ferruccio Lamborghini visited Don Eduardo Miura’s Seville ranch, a well-known breeder of Spanish fighting bulls. Lamborghini was so captivated by the majestic Miura animals that he chose a raging bull to represent the automotive company he was about to start.

Lamborghini Emblem – “New”

Because of the new branding initiatives, the corporation focuses more on producing cars in a way that reduces carbon emissions. The new emblem reflects the company’s new approach to car manufacturing, and hence it is more than just a redesigned badge. The company also revamped the logo design as part of its brand transformation process, saying that the new logo matches the brand’s value of being ‘brave, surprising, and real.’ The redesigned logo has a larger Lamborghini font than the previous one, as well as simple but eye-catching colors. Black and white remain the core colors, signifying the brand’s identity, but yellow and gold bring vibrancy and flair. Aside from the emblem, Lamborghini has launched an official font inspired by the distinctive designs of its vehicles, expressing the company’s style and ideals. Revuelto is the brand’s trademark, which combines classic and modern designs and features.

The redesigned logo has a larger Lamborghini font than the previous one, as well as simple but eye-catching colors. Black and white remain the core colors, signifying the brand’s identity, but yellow and gold bring vibrancy and flair. Aside from the emblem, Lamborghini has launched an official font inspired by the distinctive designs of its vehicles, expressing the company’s style and ideals. Revuelto is the brand’s trademark, which combines classic and modern designs and features.

Editorials, Features, New Launches, Self Driving

Review: Hyundai ALCAZAR Vs MG Gloster

Leave a comment

Hyundai Motors was founded in 1967 by Chung Ju-Yung. It is a South Korean Multinational Automotive manufacturer headquartered in Seoul. Hyundai Motors is offering the same type of cars with the same features at a more affordable price.

whereas

MG (Morris Garage) is a British Automotive manufacturer founded by Cecil Kimber in 1930. It is headquartered in Longbridge, Birmingham. It is known for its open two-seater sports car. It also produces saloons and coupes with engines up to three liters in size.

With the start of 2021 in the pandemic,

Hyundai introduced the Hyundai ALCAZAR premium SUV of 6- and 7-seater on 18th-June-2021 between a price range of Rs 16.30 Lakhs and Rs 20.15 Lakhs.

whereas

MG (Morris Garages) introduced MG Gloster (7-Seater SUV) on 9th-August-2021 between a price range of Rs 29.98 Lakhs and Rs 37.28 Lakhs.

Hyundai ALCAZAR has a Drive Mode Select (Comfort | Eco| Sports), Traction Control modes (Snow | Sand | Mud), 26.03 cm (10.25 inches) multi-display digital cluster, Bose Premium sound system (8-Speakers), Auto Healthy air purifier with AQI display, Front Row seatback table with rectangular cup holder and IT devise holder, Front row sliding sun visor, and Rear window sunshades.

whereas

MG Gloster has a 360 Degree Around View Camera, Electronic Gear Shift with Auto-Park, Automatic Emergency Braking (AEB) System, Blind Spot Detection (BSD) System, Driver Fatigue Reminder System, Forward Collision Warning (FWC) System, and Lane Departure Warning (LDW) System.

Hyundai ALCAZAR has 4 powertrains which include a 2.0 L, Petrol MPi engine and a 1.5 L, Diesel CRDi engine with options of 6-speed manual and automatic transmissions. The 2.0 L, Petrol MPi engine with 6-speed manual transmission delivers acceleration of 0–100 km/h in 9.5 seconds. The 2.0 L, Petrol MPi and 1.5 Diesel CRDi engine provide fuel efficiency with 6-speed manual and automatic transmissions.

whereas

MG Gloster has a 75L fuel tank capacity with 8 Automatic Transmissions. The engine of MG Gloster provides a Maximum Power of 163/218 PS @ 4000 with a Maximum Torque of 375/480 Nm @ 1500-2400. It comes with a Dual Helix Independent Front Suspension and Five Link Integrated Rear Suspension.

Editorials, Features, New Launches, Self Driving

Review: The new 2022 Bentley Bentayga

Leave a comment

Bentley Motors Limited is a British manufacturer and marketer of luxury cars and SUVs. It is a subsidiary of the Volkswagen Group since 1998. It was founded by W.O. Bentley in 1919 in Cricklewood, North England. The company, Bentley Motors is located in Crewe, England.

Bentley Motors will be manufacturing the all-new 2022 Bentley Bentayga S which will be a combined version of Bentley Bentayga V8, and Bentley Bentayga Speed (W12).

Bentley Bentayga S (3rd angle view)

It comes with a 4.0 liter twin-turbocharged V-8 engine which provides a horsepower of 542 and a torque of 568 lb-ft getting to all four wheels via an eight-speed automatic transmission.

Bentley Bentayga S comes with Adaptive Cruise Control which helps to slow down while there is traffic to maintain a safe distance. In congested traffic, it will stop or move forward automatically according to the pace and motion of the vehicle.

It also comes with the Lane Detection System, which warns when to drift out of the lane without indication and can correct the course. It also provides haptic feedback through the steering wheel.

The Blind Spot Monitoring enables to overtake blindly and the Traffic Sign Recognition alerts to change the speed limit of the vehicle at any course of time.

Equipped with Bentley Dynamic Ride, a groundbreaking active anti-roll system that uses a 48-volt electric motor to minimize the body roll when the car is cornering to get in complete control. It has an All-Terrain Specification that provides 4 driving modes and is also called the responsive off-road settings.

It includes robust underfoot protection, luggage management system to ensure that the items in the boot are safely secured along with a specific window on the infotainment system that displays useful information.

Bentley Bentayga S (3rd angle view)

The vehicle consists of a 10.9-inch infotainment screen. An entertainment system consists of two 10.2-inch displays mounted to the front seat headrests. A 12-speaker stereo is also provided.

It consists of a black body accent, dark tint lights, the restrictive exhaust system that improves the sound of the Bentley. There are multiple color accents on the instrument panel, center console, door linings, steering wheel, and gear level. Like the other Bentleys, the vehicle can be selected from four, five, or seven seats.

  • Inside View of Bentley Bentayga S
New Launches, Electric Vehicles, Features

Review: Volvo XC40 Recharge, an Electric SUV

Leave a comment

Volvo Cars, a luxury automobile maker which is headquartered in Torslanda in Gothenburg, Sweden. The company manufactures and markets sport utility vehicles, station wagons, hatchbacks, sedans, and compact executive sedans.

Volvo Cars is going to introduce Volvo XC40 Recharge, an Electric SUV that is based on Volvo’s Common Modular Architecture. It has a 78kWh battery pack mounted under the cabin floor with electric motors on each axle.

Volvo XC40 Recharge (3rd angle view)

When connected to a 150kW DC rapid charger, the “XC40 Recharge” can charge up to 80% in around 40 minutes. A full charge of the vehicle takes around 8 hours.

It has a maximum output of 402bhp and 660Nm of torque which the Volvo says is enough for a 0-62 mph time of 4.9 seconds. It offers a range of 259 miles due to the recent software update.

The electric powertrain of the Volvo XC40 Recharge is smaller than that required for a combustion engine. This creates an additional storage room of 31-liters under the bonnet which is compatible with carrying the charging cable.

The car has dual-zone climate control, a wireless smartphone charging pad, a 12.3-inch digital dash, and a 9-inch infotainment system which is powered by the new Google-developed software rather than Volvo’s in-house Sensus System.

Volvo XC40 Recharge on road

Volvo XC40 Recharge expected launch date and price in India

Volvo XC40 Recharge is predicted to be launched in India on Jan 2022 in a price starting from ₹50.00 to 55.00 Lakh.

Editorials, Market, Sponsored

Luxury Car Rentals in Delhi

Leave a comment

A luxury car rental agency is an automobiles company that rents cars to customers for a short period of time ranging from a few hours to a few weeks. It is located in various cities and provides online reservations for cars.

These serve people for self-drive, travel and tour, wedding occasions, corporate purposes, and employee transportation. These provide a self-moving industry for the customers by renting cars from one city and dropping them at another city.

The cars of these agencies consist of insurance, global positioning system (GPS) navigation systems, entertainment systems, mobile phones, portable Wi-Fi, and child safety seats.

India’s capital, Delhi, is a metropolitan city in the country’s north and has a great historical significance as an important commercial, transport, and cultural hub.

Delhi consists of various companies that provide luxury car rental services such as LUXORIDES, Luxury Car Rentals, Wedding Car Delhi, and Victoria Car Rentals.

LUXORIDES is a luxury car rental organization in Delhi NCR. It is expanding in North India, which includes places such as Lucknow, Agra, and Jaipur. It offers a wide range of brands for rental and lease. The brands which it includes are Audi, BMW, Mercedes, Jaguar, Land Rover, Bentley, Porsche, Rolls Royce in all sorts of categories such as Convertibles, Sedans, SUVs, and Limousines.

It provides quality services in Muscle Cars, Vintage Cars, Ultra Luxury Cars, and Standard Cars. Luxorides can cater to Wedding, Corporate, VIP, and Personal transport, travel, and transfer needs. With respect to the current pandemic, Luxorides is helping out the people as they feel safer in traveling via road transportation than any other transportation.

Editorials, Market

Luxury Cars in the Indian Automobile Market

Leave a comment

India consists of one of the largest automobile markets which accounts for approximately 7.1% of the country’s GDP. The major components include; growth in purchasing power (especially in tier 2 and tier 3 cities), economic growth, rapid urbanization, and the drive to increase the car per capita ratio (less than 200 cars per 1000 population).

The luxury car witnessed stable growth over the years and gained significant traction. In today’s era, Mercedes-Benz, BMW, and Audi are dominating the Indian market. In the year 2017, the sales stood at around 40,000 and India became the 27th most attractive luxury car market in the world.

Mercedes-Benz was the first luxury car brand to enter the Indian market. It was the leading luxury car brand and enjoyed a monopoly in the local market up to 2006. This followed up by entering BMW in 2006 and Audi in 2007.

Mercedes-Benz registered the utmost sales as compared to their rival brands for the third consecutive year and sold 15,300 units in 2017. This was the highest sale ever in a year and led to a growth of 15.9% more than the preceding year.

BMW registered an entire sale of 9,800 units with a growth of 25% in 2017 as compared to 2016. Audi registered a growth of 2% with a total sale of 7,876 units in the same year.

The increase in sales was due to the introduction of more competitive pricing products, new styles, and expansion of the product portfolio.

The company’s progress was achieved with the launch of newer models including the high-performing AMG and introducing a variety of series to the model.

New Launches, Features

The future of Luxury, BMW M3 Sedan

1 Comment

Bayerische Motoren Werke AG (BMW) is a German multinational corporation established in 1916 as a manufacturer of aircraft engines which were produced from 1917 until 1918 and then again from 1933 to 1945.

BMW M3 Sedan parked outside (1st angle view)

BMW is the world’s 14th largest producer of motor vehicles in 2017 with 2,279,503 vehicles produced and recently added 2 new variants in its popular M series.

A 5-seater, with automatic transmission, returns a mileage of about 10.75 km/L and consists of a 2979 CC engine which produces a 431 bhp@5500-7300 rpm power and 550 Nm@1850-5500 rpm that can break 100 kmph speed in 4.1 seconds.

The car comes with Multi-Functioning Steering Wheel, Sophisticated Infotainment System, Alloy Wheels, Power Steering, Anti-Lock Braking, Automatic Climate Control System, Park Distance Control Function, and many more, which makes the drive more exciting.

The astonishing external appearance is owing to its sleek body structure, its sporty stance is further highlighted by cosmetics with a black accent alloy wheel.

The use of leather and metallic accents given inside the cabin provides a luxurious feel.

The cars are available in 12 different colours: Yas Marina Blue Metallic, Alpine White Iii, Black Sapphire Metallic, Mineral White Pearl, Mineralgrau Metallic, Silverstone Ii Metallic, Sakhir Orange Metallic, Austin Gelb Metallic, Azurite Black Metallic, Moonstone Metallic, Tanzanite Blue Metallic, and Pyritbraun Metallic.

BMW M3 Sedan (3rd angle view)

BMW M3 Sedan expected launch date and price in India

BMW M3 Sedan is expected to launch in India on October 2021 at a price starting from ₹ 65.00 Lakh.

New Launches, Electric Vehicles, Features

Review: Mercedes-Benz EQS an Electric Luxury Sedan, what does it hold?

1 Comment

Mercedes-Benz AG, a prominent German automotive brand with over 170,000 employees worldwide, is one of the world’s largest manufacturers of luxury cars. It focuses on the development, production, and sales of cars, vans, and vehicle-related services by continually expanding its worldwide production network with around 35 production sites on 4 continents.

Mercedes-Benz EQS is considered to be the electric version of the S-Class, The flagship car of Mercedes-Benz. The first electric luxury saloon from Mercedes-EQ, the electric mobility brand of Mercedes-Benz is redefining this vehicle by being the first model to be based on the modular architecture for luxury and executive-class electric vehicles.

Mercedes-Benz EQS (3rd angle view)

With ranges up to 770 kilometers according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP) and with an output of up to 385 kW, the powertrain of the EQS meets every expectation of a progressive saloon. The larger of two batteries has a usable energy content of 107.8 kWh which is around 26 percent more than the Mercedes-Benz EQC.

Mercedes-Benz EQS can be charged with up to 200 kW power at fast-charging stations with a direct current of up to another 300 kilometers. It gets recharged in just about 15 minutes because of the various intelligent charging programs that can be activated automatically depending on the situation.

Mercedes-Benz quotes that the EQS can travel up to 417 kilometers (259 miles) on a single charge test cycle so in the real world it is simply over 300 kilometers (186 miles) if you are not trying to drive economically (as per the reviewers).

Features involve the innovative multimedia system MBUX which has numerous EQ-specific functions like the display of range, charge status, energy flow, EQ-optimized navigation, driving modes, charging current, and the time of departure which can be controlled/set via MBUX.

Mercedes-Benz EQS includes different seat functions with up to 10 different massage programs and automatic doors that open when the user walks towards the car, and close when the user presses the brakes.

Mercedes-Benz EQS (Cockpit View)

Packed with futuristic technology that gives the driver a luxurious feel, the Mercedes-Benz EQS has a massive infotainment screen and provides different color combinations for the interior. It consists of 190 customizable LED dots around the cabin and consists of some backlit glossy plastic and unvarnished wood.

The EQS does not ride on a dedicated EV platform and as a result, it does not have all the advantages of a vehicle with an electric powertrain. It still has a transmission tunnel running down the middle of the passenger compartment which makes the middle rear seat slightly uncomfortable for the passengers.

Mercedes-Benz EQS Expected Launch Date and Price in India

The Mercedes-Benz Luxury Electric Sedan is expected to be launched in India by 2022 with an estimated pricing of about ₹ 2 crores.