Category Archives: Editorials

Sports, Editorials, Market

From Bull to Badge: Unveiling Lamborghini’s Iconic Logo Transformations

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Lamborghini, the luxury vehicle manufacturer, has changed its emblem to reflect its new marketing objective of “Driving Humans Beyond.” This logo modification took place after twenty years. The former logo was intricately designed with a 3D look. The emphasis has shifted to decarbonization and sustainability – ‘Lamborghini Centro Stile’. As a result, the company aims to position itself uniquely in the niche luxury car market.

Lamborghini Revuelto – “Left Side View”
Lamborghini Huracan – “Right Side View”
Lamborghini Urus – “Right Side View”
Lamborghini Huracan – “Right Side View”

Lamborghini is an Italian luxury sports car and SUV manufacturer headquartered in Sant ‘Agata Bolognese. Lamborghini Trattori, founded in 1948 by Ferruccio Lamborghini, is headquartered in Pieve di Cento, Italy, and continues manufacturing tractors. Lamborghini Trattori has existed as a separate entity from the vehicle manufacturer since 1973. Audi, a unit of the Volkswagen Group, owns the firm.

Ferruccio Lamborghini (1916–1993), an Italian manufacturing magnate, founded Automobile Ferruccio Lamborghini S.p.A. (Company with Shares) in 1963 to compete with Ferrari. The company was well-known for using a rear mid-engine, rear-wheel drive configuration. Lamborghini currently manufactures the V10-powered Huracan, the Urus SUV powered by a twin-turbo V8 engine, and the Revuelto, a V12/electric hybrid available in 2024. Furthermore, the firm manufactures V12 engines for offshore powerboat racing.

Lamborghini Emblem – “Original“

Bullfighting plays a significant part in Lamborghini’s identity. In 1962, Ferruccio Lamborghini visited Don Eduardo Miura’s Seville ranch, a well-known breeder of Spanish fighting bulls. Lamborghini was so captivated by the majestic Miura animals that he chose a raging bull to represent the automotive company he was about to start.

Lamborghini Emblem – “New”

Because of the new branding initiatives, the corporation focuses more on producing cars in a way that reduces carbon emissions. The new emblem reflects the company’s new approach to car manufacturing, and hence it is more than just a redesigned badge. The company also revamped the logo design as part of its brand transformation process, saying that the new logo matches the brand’s value of being ‘brave, surprising, and real.’ The redesigned logo has a larger Lamborghini font than the previous one, as well as simple but eye-catching colors. Black and white remain the core colors, signifying the brand’s identity, but yellow and gold bring vibrancy and flair. Aside from the emblem, Lamborghini has launched an official font inspired by the distinctive designs of its vehicles, expressing the company’s style and ideals. Revuelto is the brand’s trademark, which combines classic and modern designs and features.

The redesigned logo has a larger Lamborghini font than the previous one, as well as simple but eye-catching colors. Black and white remain the core colors, signifying the brand’s identity, but yellow and gold bring vibrancy and flair. Aside from the emblem, Lamborghini has launched an official font inspired by the distinctive designs of its vehicles, expressing the company’s style and ideals. Revuelto is the brand’s trademark, which combines classic and modern designs and features.

Editorials, Electric Vehicles, Features, New Launches

Toyota BZ4X, An Electric SUV

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Electric vehicles are being discussed in India since the launch of Tesla cars. Customers are eagerly waiting for Tesla’s electric cars in the market. In such a situation, Toyota’s electric cars will have to compete with Tesla’s electric cars.

Toyota’s electric cars will need to compete with Tesla’s electric cars. Toyota took to Twitter to announce the announcement of its first electric SUV, the bZ4X, at the Shanghai Auto Show 2021. The company is working on an idea to present 15 electric vehicles by 2025, including 7 models of the “bZ” series.

The Japanese carmaker wants to become a totally electric vehicle company by subsequent 2025 and therefore the company plans to launch 15 electric vehicles by 2025. In this episode, the corporation has introduced its first electric SUV named bZ4X. The company has designed this electric SUV on the “e-TNGA” platform and it had been introduced on Monday during the 2021 Shanghai Auto Show.

Talking about the company’s e-TNGA platform, it has been specially designed by Toyota for electric vehicles and with its help, electric cars can be produced in less time. Its biggest feature is that this platform can also be used in vehicles of different sizes.

This compact SUV has been designed by the company like its popular car Rav-4 and it has been built on a completely new platform. This SUV is equipped with many amazing features and it has been given a distinctive yoke instead of the usual steering wheel. Apart from this, a special system has been given in it which charges the battery of this car with solar power also Toyota bZ4X was unveiled at Shanghai Auto Show 2021 where Toyota’s new concept car has introduced a solar charging system.

 In this, the “bZ” series stands for Beyond Zero which means vehicles with zero emission. The company’s bZ4X electric SUV will be the first car in the “bZ” series.

This time the most focus is on electric vehicles and that we are becoming to ascertain modern electric cars one after the opposite. Along with this, Volkswagen is additionally keeping an eye fixed thereon. If we talk about electric vehicles, even after being available in some markets, Tesla is at the top. In such a situation, Toyota is planning to launch new vehicles with a plan to capture this market.

Editorials, Features, New Launches, Self Driving

Review: Hyundai ALCAZAR Vs MG Gloster

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Hyundai Motors was founded in 1967 by Chung Ju-Yung. It is a South Korean Multinational Automotive manufacturer headquartered in Seoul. Hyundai Motors is offering the same type of cars with the same features at a more affordable price.

whereas

MG (Morris Garage) is a British Automotive manufacturer founded by Cecil Kimber in 1930. It is headquartered in Longbridge, Birmingham. It is known for its open two-seater sports car. It also produces saloons and coupes with engines up to three liters in size.

With the start of 2021 in the pandemic,

Hyundai introduced the Hyundai ALCAZAR premium SUV of 6- and 7-seater on 18th-June-2021 between a price range of Rs 16.30 Lakhs and Rs 20.15 Lakhs.

whereas

MG (Morris Garages) introduced MG Gloster (7-Seater SUV) on 9th-August-2021 between a price range of Rs 29.98 Lakhs and Rs 37.28 Lakhs.

Hyundai ALCAZAR has a Drive Mode Select (Comfort | Eco| Sports), Traction Control modes (Snow | Sand | Mud), 26.03 cm (10.25 inches) multi-display digital cluster, Bose Premium sound system (8-Speakers), Auto Healthy air purifier with AQI display, Front Row seatback table with rectangular cup holder and IT devise holder, Front row sliding sun visor, and Rear window sunshades.

whereas

MG Gloster has a 360 Degree Around View Camera, Electronic Gear Shift with Auto-Park, Automatic Emergency Braking (AEB) System, Blind Spot Detection (BSD) System, Driver Fatigue Reminder System, Forward Collision Warning (FWC) System, and Lane Departure Warning (LDW) System.

Hyundai ALCAZAR has 4 powertrains which include a 2.0 L, Petrol MPi engine and a 1.5 L, Diesel CRDi engine with options of 6-speed manual and automatic transmissions. The 2.0 L, Petrol MPi engine with 6-speed manual transmission delivers acceleration of 0–100 km/h in 9.5 seconds. The 2.0 L, Petrol MPi and 1.5 Diesel CRDi engine provide fuel efficiency with 6-speed manual and automatic transmissions.

whereas

MG Gloster has a 75L fuel tank capacity with 8 Automatic Transmissions. The engine of MG Gloster provides a Maximum Power of 163/218 PS @ 4000 with a Maximum Torque of 375/480 Nm @ 1500-2400. It comes with a Dual Helix Independent Front Suspension and Five Link Integrated Rear Suspension.

Editorials, Features, New Launches, Self Driving

Review: The new 2022 Bentley Bentayga

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Bentley Motors Limited is a British manufacturer and marketer of luxury cars and SUVs. It is a subsidiary of the Volkswagen Group since 1998. It was founded by W.O. Bentley in 1919 in Cricklewood, North England. The company, Bentley Motors is located in Crewe, England.

Bentley Motors will be manufacturing the all-new 2022 Bentley Bentayga S which will be a combined version of Bentley Bentayga V8, and Bentley Bentayga Speed (W12).

Bentley Bentayga S (3rd angle view)

It comes with a 4.0 liter twin-turbocharged V-8 engine which provides a horsepower of 542 and a torque of 568 lb-ft getting to all four wheels via an eight-speed automatic transmission.

Bentley Bentayga S comes with Adaptive Cruise Control which helps to slow down while there is traffic to maintain a safe distance. In congested traffic, it will stop or move forward automatically according to the pace and motion of the vehicle.

It also comes with the Lane Detection System, which warns when to drift out of the lane without indication and can correct the course. It also provides haptic feedback through the steering wheel.

The Blind Spot Monitoring enables to overtake blindly and the Traffic Sign Recognition alerts to change the speed limit of the vehicle at any course of time.

Equipped with Bentley Dynamic Ride, a groundbreaking active anti-roll system that uses a 48-volt electric motor to minimize the body roll when the car is cornering to get in complete control. It has an All-Terrain Specification that provides 4 driving modes and is also called the responsive off-road settings.

It includes robust underfoot protection, luggage management system to ensure that the items in the boot are safely secured along with a specific window on the infotainment system that displays useful information.

Bentley Bentayga S (3rd angle view)

The vehicle consists of a 10.9-inch infotainment screen. An entertainment system consists of two 10.2-inch displays mounted to the front seat headrests. A 12-speaker stereo is also provided.

It consists of a black body accent, dark tint lights, the restrictive exhaust system that improves the sound of the Bentley. There are multiple color accents on the instrument panel, center console, door linings, steering wheel, and gear level. Like the other Bentleys, the vehicle can be selected from four, five, or seven seats.

  • Inside View of Bentley Bentayga S
Editorials, Electric Vehicles, New Launches

Audi e-tron, an Electric SUV

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German luxury car company Audi has launched its electric SUV e­tron and e­tron Sportback in the Indian market. Their price (ex-showroom) starts from Rs 99.99 lakh. In this, for e­tron 55 you will get Rs 1.16 crore, while for e­tron Sportback 55 you will get Rs 1.17 crore (ex-showroom). The booking of both these electric SUVs has been started only last month. If you want to bring it home, then you can book from the Audi dealership and company website with an amount of Rs 5 lakh.

Two electric motors are utilized in the Audi e­tron. The first motor fits in the front axle, which generates 309 Nm of torque. This luxury car produces a maximum value of power 408 BHP. It uses a 95 kWh lithium­ion battery that provides a variety of 400 km. These cars are often charged up to 80 percent in only half-hour. Its top speed is 200 KMPH

Audi is offering a spread of curated ownership programs on these luxury cars. This includes a special maintenance plan of 2 to 5 years, an extended warranty, and a buyout plan. Under this plan, if the customers want to sell the e­tron and e­tron Sportback within three years of purchase, as well as bring the future model home, then they will have the option to sell this car to the company. Under this, two years of standard warranty and eight years of high voltage or 160,000 km warranty will be available.

According to the company, these service plans will be available for four to five years under the schemes that the customers will select. These include service cost, maintenance of brakes, suspension, and extended warranty. Also, the Extended Warranty will be available for a period of 2+2 years or 2+3 years. Not only this, but the company is also offering five years of road assistance in case your vehicle breaks down in the middle of the road.

The Audi e­tron and e­tron Sportback SUV will compete with the Jaguar I­Pace apart from the Mercedes Benz EQC in India. These cars of Audi are expected to give more momentum to the electric segment vehicles in India.

Electric cars are rapidly entering the market. Audi has been postponing its electric offering for a long time, but now the e­tron electric SUV has finally arrived. It has two versions and which is the best depends on what you like best.

The e­tron SUV is quite large and when you look at it, you like it. It’s different, but not so much. At the front, you get a larger grid, which is usually in Audis while the wonderfully designed Digital Matrix LED headlights are also pretty enjoyable.

You can also see the futuristic-looking wheels (20­inches with orange brake calipers) while the rear looks quite clean which covers the entire width of the car along with the tail­lamps. Overall, the e­tron looks good. Wherever we took this car, everyone wanted to see this car again. This was also helped by its unique color.

The interior too is that of a typical Audi which means it gets double screens with digital dials. Let us tell you that Audi first started installing virtual dials in their cars so that they could master it. What you would expect from an Audi are its design and quality. The touch screen is very good to use. The space of the vehicle is impressive and is around the “big SUV” with lots of legroom/headroom in the rear seat.

In terms of equipment, it includes soft-closing doors, a four-zone climate control system, a 16-speaker audio system, ambient lighting, wireless charging, a head-up display, and a panoramic sunroof.

The real fun begins as soon as you drive the e­tron. Since it is electric, there is no noise in it. Although the e-tron makes a slight noise to warn the pedestrians, something like this can be seen in all-electric vehicles in the future. The ground clearance is also excellent and the e­tron feels too small to drive in traffic. It’s pretty fast as you’d expect. Its 55 Quattro version produces 408 HP and 664Nm at its fastest setting (with a 95 kWh battery). If you keep your feet down, the e­tron will put sports cars to shame.

The best thing about the e­tron is the comfort and ease. In the city, Comfort mode is more than enough for quick overtakes, Efficiency mode is also very fast, Dynamic mode brings out all the power but is too loud for city use.

The range on the display was showing 418 km, while the heavy city traffic, as well as a short highway run, giving it a range of around 360 km, which is impressive. You do not need to charge the e­tron once or twice a week for normal travel. Like all EVs, it gets regenerative braking and you can control it via the pedals behind the steering wheel. Audi will give you an 11 kW charger and it will charge the car in less than 9 hours (to reach 80 percent). A 22 kW charger will do this in 4.5 hours while a DC fast charger will reduce the time to just 30 minutes (150 kW).

Editorials, Market, Sponsored

Luxury Car Rentals in Delhi

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A luxury car rental agency is an automobiles company that rents cars to customers for a short period of time ranging from a few hours to a few weeks. It is located in various cities and provides online reservations for cars.

These serve people for self-drive, travel and tour, wedding occasions, corporate purposes, and employee transportation. These provide a self-moving industry for the customers by renting cars from one city and dropping them at another city.

The cars of these agencies consist of insurance, global positioning system (GPS) navigation systems, entertainment systems, mobile phones, portable Wi-Fi, and child safety seats.

India’s capital, Delhi, is a metropolitan city in the country’s north and has a great historical significance as an important commercial, transport, and cultural hub.

Delhi consists of various companies that provide luxury car rental services such as LUXORIDES, Luxury Car Rentals, Wedding Car Delhi, and Victoria Car Rentals.

LUXORIDES is a luxury car rental organization in Delhi NCR. It is expanding in North India, which includes places such as Lucknow, Agra, and Jaipur. It offers a wide range of brands for rental and lease. The brands which it includes are Audi, BMW, Mercedes, Jaguar, Land Rover, Bentley, Porsche, Rolls Royce in all sorts of categories such as Convertibles, Sedans, SUVs, and Limousines.

It provides quality services in Muscle Cars, Vintage Cars, Ultra Luxury Cars, and Standard Cars. Luxorides can cater to Wedding, Corporate, VIP, and Personal transport, travel, and transfer needs. With respect to the current pandemic, Luxorides is helping out the people as they feel safer in traveling via road transportation than any other transportation.

Editorials, Market

Luxury Cars in the Indian Automobile Market

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India consists of one of the largest automobile markets which accounts for approximately 7.1% of the country’s GDP. The major components include; growth in purchasing power (especially in tier 2 and tier 3 cities), economic growth, rapid urbanization, and the drive to increase the car per capita ratio (less than 200 cars per 1000 population).

The luxury car witnessed stable growth over the years and gained significant traction. In today’s era, Mercedes-Benz, BMW, and Audi are dominating the Indian market. In the year 2017, the sales stood at around 40,000 and India became the 27th most attractive luxury car market in the world.

Mercedes-Benz was the first luxury car brand to enter the Indian market. It was the leading luxury car brand and enjoyed a monopoly in the local market up to 2006. This followed up by entering BMW in 2006 and Audi in 2007.

Mercedes-Benz registered the utmost sales as compared to their rival brands for the third consecutive year and sold 15,300 units in 2017. This was the highest sale ever in a year and led to a growth of 15.9% more than the preceding year.

BMW registered an entire sale of 9,800 units with a growth of 25% in 2017 as compared to 2016. Audi registered a growth of 2% with a total sale of 7,876 units in the same year.

The increase in sales was due to the introduction of more competitive pricing products, new styles, and expansion of the product portfolio.

The company’s progress was achieved with the launch of newer models including the high-performing AMG and introducing a variety of series to the model.

Editorials, Market

The Emergence of Luxury Vehicle Rental Market in India

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In the midst of a deadly pandemic with a potential as great as no one has ever imagined, the most important aspects of life now are two things: one, health, and the other, comfort.

Image of Rolls Royce emblem

We have a lot of articles regarding health and immunity and their effects, but the second point is completely overlooked. Nowadays, every individual considers how comfortable he or she is with whatever things he or she utilises in their daily lives. It doesn’t matter if it’s suitable office furniture for people who work from home or a smooth and comfortable commute in this unprecedented situation.

 

Professionals and business leaders who must travel for work or for any other life-changing event (mainly weddings in India) today want a comfortable and expensive vehicle. However, a state-of-the-art luxury vehicle requires not only a substantial initial expenditure but also ongoing maintenance (not to forget its depreciating value). Furthermore, the financial condition has been traumatised by the crisis, and this issue appears to be an impediment.

 

As I read somewhere on the social media, “Modern problem requires modern solution“, so the idea of rental services for vehicle that too in luxury section well counters the obstacle. 

One has got the option of using these cars without any hassle and without compromise with the comfort and luxury.

 

The luxury car rental services in India with hold a huge potential and services like luxorides.com are becoming the pioneer among them. Luxorides operates around Delhi NCR and nearby states to fulfil the aspiring millennials, Business leaders to execute their day to day activities and to make their personal moments memorable.

 

The recent Success of daily commute vehicle services such as Ola Cabs, Uber etc., has not only provided the hassle-free services in terms of transport but also has changed the mindset of general Indian public from owning a car to riding in a car without the ownership. Eventually this has evolved the idea of exploring the further luxury travel opportunities to the Higher and Upper-Middle class of the business leaders as well. The working professionals, too have shown a keen interest exceling their primary sense of comfort and luxury on their list.

Best in Class services and affordable rates are what we could see with rental providers as luxorides.com have and this is something which every individual looks upon.

 

Editorials, Market

Why Luxury Cars are highly demanded!

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Luxury has now become a standard of living, contrary to the widely accepted belief, it is a must have item on the checklist. With the emergence of self-conciousness, People are more concerned of their happiness and satisfaction. A happy and relaxed state of mind can be achieved through the elements of comfort and luxury. Luxury is the expectancy above necessity, We do not think of aspiring more than the days we outreach our expectations.

 Luxury is born when one outcasts his survival instincts and reforms it to lavishness and comfort. It all starts with the craving, the steadfast urge to have something, and to use it as frequently as desired. The obstinacy is thus absolute, for the life is evolution, one must continuously rise above the standards. One such thing could be a hectic free travel, in a luxury car.