Category Archives: Sports

From Bull to Badge: Unveiling Lamborghini’s Iconic Logo Transformations

Lamborghini, the luxury vehicle manufacturer, has changed its emblem to reflect its new marketing objective of “Driving Humans Beyond.” This logo modification took place after twenty years. The former logo was intricately designed with a 3D look. The emphasis has shifted to decarbonization and sustainability – ‘Lamborghini Centro Stile’. As a result, the company aims to position itself uniquely in the niche luxury car market.

Lamborghini is an Italian luxury sports car and SUV manufacturer headquartered in Sant ‘Agata Bolognese. Lamborghini Trattori, founded in 1948 by Ferruccio Lamborghini, is headquartered in Pieve di Cento, Italy, and continues manufacturing tractors. Lamborghini Trattori has existed as a separate entity from the vehicle manufacturer since 1973. Audi, a unit of the Volkswagen Group, owns the firm.

Ferruccio Lamborghini (1916–1993), an Italian manufacturing magnate, founded Automobile Ferruccio Lamborghini S.p.A. (Company with Shares) in 1963 to compete with Ferrari. The company was well-known for using a rear mid-engine, rear-wheel drive configuration. Lamborghini currently manufactures the V10-powered Huracan, the Urus SUV powered by a twin-turbo V8 engine, and the Revuelto, a V12/electric hybrid available in 2024. Furthermore, the firm manufactures V12 engines for offshore powerboat racing.

Lamborghini Emblem – “Original

Bullfighting plays a significant part in Lamborghini’s identity. In 1962, Ferruccio Lamborghini visited Don Eduardo Miura’s Seville ranch, a well-known breeder of Spanish fighting bulls. Lamborghini was so captivated by the majestic Miura animals that he chose a raging bull to represent the automotive company he was about to start.

Lamborghini Emblem – “New”

Because of the new branding initiatives, the corporation focuses more on producing cars in a way that reduces carbon emissions. The new emblem reflects the company’s new approach to car manufacturing, and hence it is more than just a redesigned badge. The company also revamped the logo design as part of its brand transformation process, saying that the new logo matches the brand’s value of being ‘brave, surprising, and real.’ The redesigned logo has a larger Lamborghini font than the previous one, as well as simple but eye-catching colors. Black and white remain the core colors, signifying the brand’s identity, but yellow and gold bring vibrancy and flair. Aside from the emblem, Lamborghini has launched an official font inspired by the distinctive designs of its vehicles, expressing the company’s style and ideals. Revuelto is the brand’s trademark, which combines classic and modern designs and features.

The redesigned logo has a larger Lamborghini font than the previous one, as well as simple but eye-catching colors. Black and white remain the core colors, signifying the brand’s identity, but yellow and gold bring vibrancy and flair. Aside from the emblem, Lamborghini has launched an official font inspired by the distinctive designs of its vehicles, expressing the company’s style and ideals. Revuelto is the brand’s trademark, which combines classic and modern designs and features.

What will change in F1 2022?

With the current season leading up to an exciting tussle between Max Verstappen and Lewis Hamilton, the new F1 car for 2022 has been unveiled.  

Formula 1 has finally announced the rules and regulations for 2021’s big shakeup. The regulations were originally intended for this season before being postponed thanks to the impact of the COVID-19 pandemic. 

The 2022 car is developed by Formula 1’s in-house Motorsports team in collaboration with the FIA and has put a lot more significance on the aerodynamic property known as ‘ground effect’. It basically means that overtaking will now be easier, which means more action on the track and will make the viewers hooked up to their screen. 

F1 is introducing new aerodynamic regulations for 2022 with the aim of reducing the “dirty air” produced by the current cars, which makes passing difficult.  

According to F1 experts the current cars lose 35 percent of their downforce when they are around three car lengths behind another car, with the loss increasing to 47 percent when they are about one car length behind. The new rules promise to lessen those downforce losses to 4 percent and 18 percent. A redesigned front wing is simpler than before and has wing flaps that now stretch all the way to the nose. This is said to allow for sleeker bodywork, create less dirty air, and be less impacted by the dirty air when following another car. 

Pirelli tyers has helped Formula 1 teams, including well-known manufacturers such as Alfa Romeo, Ferrari and Maserati, win championships and races on tall, narrow tires. But the upcoming 2022 Formula 1 season will see a change, from 13in to 18in. Pirelli wheels will also get a new rubber compound which will allow better grip, less heat and less wear which will create rotational airflow and direct the air through a steeper diffuser ramp. 

Coming to the engine F1 cars will continue to use 1.6-litre V6 turbo engine rules remain largely the same, but the design of the power units will be homologated at the start of the season and be frozen up to the end of at least 2025. Current regulations see cars running on fuel containing 5.75% bio-components. F1 is still working hard to introduce fully sustainable fuel in the near-future, 2022 will see the bio-component ratio rise to 10%. That will be achieved through a move to ‘E10 fuel’ – ‘E’ standing for ethanol, while ‘10’ refers to its percentage in the mixture. 

One of the key new safety features for 2022 is that the chassis now need to absorb 48% and 15% more energy respectively in the front and rear impact tests, as well as greater forces in the static ‘squeeze’ tests required to homologate the chassis and certify their strength. The nose will be longer to improve the energy absorption, while the side impact structures will also be strengthened and cockpits will be made larger to help taller drivers.  

The teams and FIA had agreed on a cost cap of $175 million for 2021, but that has now been reduced to $145 million. The cap will further reduce to $140 million in 2022, and then to $135 million in 2023. The reduction is due to the coronavirus pandemic that has seriously shaken up the financial stability of all teams. Not only will the new cost cap reduce the parity between the teams, it will ensure the sport is more cost effective too. The staggered approach is to allow the teams to restructure their operations to the new budget caps. Some exclusions are allowed such as the carryover of parts from 2020 to 2021 as well as the salary of the workforce on leave. 

In conclusion, F1 next year is sure to get a lot more exciting, which is always great news. There are other rules and more updates to come so stay tuned. However, this week’s sprint race and main race at the Spa-Francorchamps GP is going to be no less. Make sure you tune into that. 

Sneak Peak into Ferrari’s new addition – The Ferrari Roma

Ferrari is an Italian luxury sports car manufacturer. The company was founded by Enzo Ferrari in 1939 out of the Alfa Romeo race division as Auto Avio Costruzioni, the company built its first car in 1940, and produced its first Ferrari-badged car in 1947 with not more than 4500 employees. Ferrari was all about the V12 engine. It had the sophistication and confidence for their cars while showing superior performance and sound.

Roma, if you spell it backwards, reads ‘Amor’, which means ‘love’ in English and you can’t deny that it hardly takes a moment to fall in love with this Ferrari.

The Ferrari Roma, the new mid-front-engine 2+ coupé of the Prancing Horse, features refined proportions and timeless design combined with unparalleled performance and handling.

With its distinctive flair and style, the car is a contemporary representation of the carefree, pleasurable way of life that characterized Rome in the 1950s and ‘60s. It is named after the historical city of Rome and somewhere the Italian engineers wanted to appeal to a segment of buyers who want to buy a Ferrari without that loud exhaust noise, which has a boot, 2+2 seats and is gorgeous to look in motion or parked.

Roma’s Cockpit

 Behind the steering wheel sits a fully digital, multi-function cluster. This configuration is mirrored on the other side of the cabin, where a standalone display provides a control and information interface for the Roma’s front passenger—a touch borrowed from the Portofino convertible, but with a unique execution.

 Turbocharged 3.9-liter V-8

Under the hood The Ferrari Roma represents the pinnacle of performance in this category, thanks to its turbocharged V8 from the family of engines that has won the overall International Engine of the Year award four years running.

In this version, the engine reaches 620 cv at 7500 rpm and is coupled with the new 8-speed DCT gearbox that was introduced on the SF90 Stradale. Providing firepower to the Roma is a 3.9-litre V8 turbo. This front-engine monster is capable of dismissing the naught to 100km/h in just 3.4 seconds and can record a top-speed of 320km/h.

In terms of size, the Ferrari Roma measures 4,656mm which is about half the length of a school bus, 1,974mm wide and 1,301mm tall at the tape and sits on a 2,670mm long wheelbase. Ferrari claims a kerb weight of 1,570kg.

The Roma is designed for people who would like to drive a sports car, or a Ferrari, but are a little bit afraid of Ferrari and sportscars. Overall, it is an extremely comfortable and powerful car Ferrari has created in a 4-seater range.

FERRARI ROMA launched in India

Out of several cars launched in India, A Ferrari launch is the one that most people eye on. As per the latest updates, Ferrari Roma is offered in 1 variant – the base model of Roma is Coupe V8 and the top variant Ferrari Roma Coupe V8 comes at a price tag of Rs. 3.76 Cr, making it one of the most irresistible cars in india.

This is from sports car updates.
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